Business Overview

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• Fifty Plus Peso Store Trading  Corporation is a Manila, Philippines-based national discount store chain. The Company offer quality inexpensive affordable products rolling out 15,000 stores nationwide.   

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• The Company's business philosophy is to make available to Filipino residents affordable, quality and inexpensive products of not more than 50 peso (US$1).

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Investment Thesis

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• The Fifty Plus Peso Store Trading  Corporation is well positioned in the rapidly growing discount store market and has a highly differentiated product proposition that can continue to gain market share as well as meeting an accelerating demand nationwide. 

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• Continue to expand global sales footprint in the Philippines and Asia to capture the development of these markets as they follow global trends.

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• Support further investment in solutions and diversity for the booming deep discount market by sourcing quality goods with the fastest way to market.   

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BOH Value Added

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• BOH is set to assist The Fifty Plus Peso Store Trading  Corporation with organic expansion in combination with several acquisitions as The Fifty Plus Peso Store Trading  Corporation further increases market share.

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• BOH is supporting management to increase local capacity, launch new product lines, expand local coverage and automated infrastructure to reinforce The Fifty Plus Peso Store Trading Corporation's market leader status.

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• In addition, BOH is doubling down on management’s continued shift to increasing modularization and investing into services and ancillary recurring revenue channels such as diverse in store offerings like banking, lending and travel agent services etc.